Earn By Blog And Google Adsense Tips And Tricks: Video Tutorial

Showing posts with label Video Tutorial. Show all posts

The Highest Paying AdSense Ads May Not Always Be On Top

If there are multiple Google AdSense ad units on a web page, it is generally assumed that the top ad unit (the one which appears first in the HTML source code) will serve the highest paying CPC ads. Well, that may be true most of the times but not always. Let’s understand why.

But before you dive into the example below, please watch this excellent video by Dr Hal Varian, Chief Economist at Google, as he explains how an ad auction works and what factors determine the position of AdSense ads on a web page for a given keyword.

The Google AdWords system assigns a "Quality Score" to every advertiser who is participating in the ad auction and this score is determined by the quality of the advertiser’s website, the historical CTR of his ads on Google and a couple of other factors.

For instance, the Google ad system is likely to assign higher Quality Scores to Sony.com or Amazon.com for the keyword "digital cameras" than an advertiser xyz.com who is trying to promote his eBay auction on the AdSense network.

Google than computes the final rank (or ad position) of each advertiser using their respective quality scores and the maximum amount they are willing to pay for a single click (CPC).

AdSense Webinar: Making the Most Out of AdSense

The AdSense Optimization team at Google recently conducted a live chat where they shared some useful tips on improving revenue from text ads as well as AdSense for search. The presentation was followed by an interactive Q&A session with AdSense publishers.

Recording of AdSense Optimization Webinar

In case you missed this webinar, here’s a complete recording of the presentation that was sent to all registrants via email. The Q&A starts at 26:00.

And here are answers to some of the most frequently asked questions from the AdSense chat session again shared via email.

Q: What is the performance difference between the 300×250 and the 336×280 units?
AdSense Specialist: The 336×280 usually has a higher CTR; however we tend to have a higher image inventory for the 300×250 unit. Ultimately, both the large and medium rectangles are two of our top performing ad units, so using the one which fits most seamlessly into your site design is key.

Q: Does adding additional AdSense ad units to your pages decrease CPC or eCPM?
AdSense Specialist: Usually, most publishers see overall revenue gains if they place more ad units on their pages. Publishers may see a decrease in the average "eCPM" in their account, but this is expected because the additional ads on a page will usually generate lower per-click revenue. For example, the top 4 ads on a page will generate the most revenue through our auction model, and the next 5-8 ads will generate lower amounts. However, the overall revenue generated will usually be higher for the publisher.