What is Search Engine Optimization (SEO)?

Search engine optimization is the process of building your site in order to achieve a high ranking in the search engines. SEO is one of the most cost effective methods to generate traffic to your website, much cheaper than purchased links or pay per click advertising.

The three major search engines are Google, Yahoo, and MSN, in order of importance. Google and Yahoo are the most popular, used by a vast majority of internet searchers. 

I spend my time working with my own sites to gain high rankings in the major search engines. This site discusses my findings, and will help you to get started with SEO quickly and easily. 

Before you begin, you'll need to know exactly how the search engines work. You need to understand the search engine's algorithms, and how they list your site for specific keywords. 

First, I recommend that you spend some time reading the digital point forums, sitepoint forums, and other forums for webmasters. Take the time to participate and ask questions, and then apply what you've learned to your own sites. 

Once you have a site ready I recommend that you submit your site to Google, Yahoo and MSN manually via their submission service. 

Unique content is best. Content sites with good search engine rankings and regular money coming in from Adsense sell well, and sell quickly. Avoid auto generated, machine spun content - it is spammy and may even get your website targeted for duplicate content. Instead, invest in high quality, unique content.